Content marketing is one of the best investments you can make to help boost audience engagement.
You’ll have heard the phrase ‘content is king’, and while it may sound like marketing jargon, it’s true. Content is not only critical to helping your audience find you through pages and blog posts optimised for search engines, it’s also the best way to keep your audience engaged with you, your products and your services. It is a cold, hard fact that businesses who have a sound content marketing strategy are more visible to customers than those that don’t.
And like most important things, it can be time consuming and difficult to get right.
Engage offers a content marketing service that can be completely tailored to your needs: from writing individual pages or blog posts for your website, creating engaging social media content or even writing your entire website from scratch. No matter what type of content you need, I know what it takes to optimise content so that it is found, seen and engaged with by your ideal audience.
If you already know what type of content you want me to work on, get in touch! I’ll then help you put together a content marketing plan that will help you achieve your business goals.
Website Content/Blog Posts
Fresh, new content is the key to ranking well on Google, but developing that content can be extremely time consuming and hard to get right. So let me help you. By engaging me to develop content for your website or your blog, I can complete research on the chosen topic as well as research into the best keywords to use to optimise it for search engine results. Using my experience as a successful travel blogger, I will then write and edit the post, making sure it is optimised for your audience and the action you want them to take. I can then advise you on how best to market the content so that it actually achieves that aim.
Social Media Content
If you don’t have the time to create your own social media content, or you aren’t quite getting the engagement you wanted from social media, let me take care of it for you. Over the past few years, I have grown an organic following of thousands across my own social media accounts, and will help you use best practice methods to achieve the results you want out of social media too. I can create Facebook posts, Instagram posts and tweets that help promote your website, products and services, and also get your business seen by the customers you want. I can also create a social media and content calendar to give you a steady flow of content that will keep your audience coming back for more.
Marketing collateral comes in many forms, from magazine articles and e-books to emails and sales proposals. I’ve got experience of writing engaging content for each of them and can’t wait to help you with yours. If you’ve got them, I’m happy to work with your brand bible or tone of voice guidelines to help fit in with the style of your business, or I can create them for you too. Just get in touch to let me know what you need, and I’ll be happy to help.
How It Works & Pricing
Before starting work on a piece of content marketing, I will ask you to tell me what you are trying to achieve out of that content. This makes sure I keep the goals in mind all through the writing process, and optimise the content for that very purpose. Then, I’ll get started. If you wish, I can send you drafts of the content to make sure we’re on the same page, and then send you the final copy along with advice on how best to use it.
To give you full visibility of how much you can expect to pay, I like to keep my pricing transparent. My prices start at £200 for a 1,500 word blog post, page or article. For bigger projects, such as an e-book or complete rewrite of your website, I’m happy to fix a price per project and agree it upfront before I start work.